Just a few weeks into working with 4J Studios, the date of announcing Reforj to the world had arrived. After flying up to Dundee from London the previous morning and with YouTubers visiting the office for demos in 1 day, it was go-time.

Here's what it took to announce Reforj to the world:

• Reforj channel launches on X/Twitter, Facebook, Instagram, YouTube (and later Threads and Bluesky)

• Cross-posting on 4J Studios channels on X/Twitter, Facebook, Instagram

• Discord announcement

  …all at once!

Thankfully, everything went smoothly and the community's reception was positive, even earning coverage from news outlets overnight.