Nathan S - Community Manager, Social Media Manager

About Nathan S.

My journey began with the Minecraft craze of the early-mid 2010s, volunteering to moderate and support Minecraft servers. In 2016, I fell in love with streaming on Twitch and building connections and a community around games we all loved playing.

In 2016, I founded 95 Degrees - bringing together all of my friends from Skype, Twitch, Twitter and Minecraft into one group on Discord, a new-at-the-time social platform with high-quality voice chat and features like bots. As Discord rapidly grew in the following years, so did 95 Degrees - growing by 1000 members in one month. Despite this rapid growth, the tight-knit community aspect persisted - spawning a podcast, gaming tournaments, and offline meetups.

Since 2019, I've been bringing my expertise to game developers, event organisers, and big dreamers - from bringing Tower Unite to its all-time peak player count at PixelTail Games to helping Cubed! increase its funds raised by 480% in three years.

Years of experience

in SMM and CM

Years of professional experience

in SMM and CM

400%

Organic increase in Twitter

mentions at Cubed

12M+

Total messages in founded

Discord server

Professional Experience

2024-2025

4J Studios

Community & Engagement Manager

- Spearheaded all social media output, strategy and Discord community engagement for 4J Studios and their upcoming title, Reforj, across 15 social channels - including the game's announcement and playtest launches. - Led the promotion and growth of the Reforj Pre-Alpha playtest program, achieving thousands of signups. -Served as the primary point of contact for over 500,000 X followers and 12,000 Discord members. - Coordinated and hosted official live streams, Q&As and interviews. - Built deep, meaningful connections with community members, content creators and playtesters.

2024-2025

4J Studios

Community & Engagement Manager

2023-2024

We Are Social / PICO, TikTok (ByteDance)

Social Media Manager

In 2023 I joined We Are Social, a London-based marketing agency working with ByteDance, owners of TikTok and their VR sub-brand PICO. I worked closely with the PICO team to execute a successful social strategy across TikTok and Instagram in three languages/markets. I also joined the PICO team at EGX, introducing users to the PICO VR platform in-person.

2023-2024

We Are Social / PICO, TikTok (ByteDance)

Social Media Manager

2021-2022

All Maverick

Community Manager

I worked with growing UK entertainment channel All Maverick to grow its audience and each across social media channels, their website, news articles, and live streams. In the space of 6 months, I doubled their Discord member count and helped to generate 1 million YouTube impressions.

2021-2022

All Maverick

Community Manager

2019-2020

PixelTail Games

Community Manager

I helped PixelTail Games reach Tower Unite's all-time peak player count and managed all player/developer communication during an overnight 360% increase in players. I also worked to increase transparency with its growing audience by creating official trailers and update videos - as well as handling moderation, bug reports, suggestions, and in-game chat.

2019-2020

PixelTail Games

Community Manager

Volunteer Experience

2020 - Present

Cubed!

Volunteer Head of Marketing

I manage all marketing and social media management for Cubed!, a yearly weekend-long charity event fundraising for SpecialEffect. Cubed! brings together Minecraft players from across the world with booths, panels, meet & greets with influencers, and live streams with hosts, events and interactive segments. Proceeds from tickets to the virtual event go to charity, with over $10,000 raised in 2023.

2020 - Present

Cubed!

Volunteer Head of Marketing

2016 - Present

95 Degrees

Volunteer Founder, Community Manager

In 2016, I founded a community on Discord with people from all of my circles - Minecraft, Twitter, Twitch, Skype, etc. 95 Degrees brought everyone together, and the server exponentially grew once it was made public. In the years since, 95 Degrees has spawned charity fundraising events, a podcast, live gaming tournaments, and in-person meetups. Today, the Discord server hosts over 11 million messages and 2500 members.